Glaze Trading was founded in the year 2003 by two visionary young entrepreneurs, Mr. Sanjeev Chhibber and Mr. Chetan Handa as a Direct Selling company. Their common goal was to enhance consumer delight while enriching the lives of people associated with the business by promoting free enterprise and success in togetherness.
The fundamentals of Glaze corporation, in short, devolves around sourcing high quality specially crafted FMCG products and offering them to consumers at affordable price while sharing the returns of the trade with channel partners engaged in marketing and distribution. In other words, a business that creates wealth which can be shared to bring prosperity among the participants.
The clear vision, passion, positive attitude, ambition and pragmatism of the founders and the core team of managerial personnel, led by them, has helped the company to grow in leaps and bounds. Today, there are more than one million Independent Distributors pursuing the Glaze business model nationwide to fulfill their inspired dreams. It is supported by a well groomed pan India franchisee network. The efficient and widespread independent distributor network ensures easy accessibility of the products to every user, even if they are located at the most remote places and farthest corners of the country.
Glaze Trading has accumulated significant expertise over the past 10 years. Founded on the humble values and aspirations of life – hope, reward, ownership, togetherness and winning instinct, Glaze offers a plethora of opportunities suited to every ordinary person to achieve extraordinary result. This transformation process is aided, guided and supported by extensive business training, mentoring and self-empowerment initiatives to shape the career of the distributors in achieving their goals.
Direct selling is all about selling quality products directly to consumers at their doorstep subsequent to the explanation and demonstration of products. It also seeks to create a long term relationship with its customers through loyalty and reward programs without going through the traditional store format of retail sales.
Galway is official trademark and logo of Glaze Trading. This identity mark, in short, represents not only the product offering of Glaze and the service standards attached therewith, but in totality, represents the entire ‘Glaze Way of Life’.
This unique brand identity covers every perceivable quality standard that manifest with Glaze and the people associated with them. It is often fondly referred as the symbol of lifestyle of the people associated with Glaze.
Thus Galway stands as the mark of trust representing the principles of “purity, trust, pursuit of excellence and focused customer satisfaction” as enshrined in the vision and mission statement of Glaze.
Pursuit of excellence through Nature, reliance on age old trusted rare and exquisite herbs, combining tradition with technology, in-house collaborative research and development to roll out innovative products of differentiable identity for every user forms the backbone of the humble thought process behind the evolution of GALWAY.
At the same time it is ensured that all the products have proven efficacy, with perfect fusion of quality and creativity while remaining cruelty free and environmentally safe.
With rigorous process driven product development routine and focused customer satisfaction, GALWAY offers selected range of products that are symbolic of purity, trust and owners pride.
It promises care, excellence and value for money proposition, ‘FOR YOU FOREVER’.
GALWAY’s identity is rooted in ‘Made in India’ values for manufacturing and quality control, while key ingredients are secured from the best source around the world.
GALWAY’s versatile range features an ever-increasing number of classic and emerging brands across a broad range of product categories including personal care, skincare, health and nutrition, home care and agri-care apart from premium fabrics amongst others.
To be the gold standard of the globally acclaimed Direct selling industry by offering high quality products of enduring trust while promoting the spirit of free enterprise to bring prosperity and enrich lives.
To develop unique range of specially crafted, well researched products of great utility, safety and suitability to meet every customer need and offer them at affordable prices with sustained focus on continuous quality improvement. At the same time, devising the best business plan for the marketing and sale of products through independent distributors under a free enterprise based business process outsourcing model. While striving to grow with honesty and integrity, Glaze aims to building capacity, capability and credibility of the distribution channel, by imparting focused training and education to the business partners and employees to improve their potential.
Positive Attitude : To succeed
Quest for Knowledge : To empower self
Determination : To stay on course
Courage : To weather the challenges
Humility : To learn from others
Creativity : To rise above mediocrity
Leadership : To lead by example
Teamwork : Leverage cooperative genius to synergize and grow
Accountability : To take complete responsibility
Passion : Hunger for success
Quality : To assure excellence